Lisbon 2040 Summer Olympics Branding

The branding for Lisbon’s Summer Olympic Games for 2040 are based on Portugal’s history with sailing and mosaic tiling. Along with the focus on curvaliner shapes and breaking apart large shapes into smaller ones, Lisbon 2040’s branding focuses on the colors; yellow, green, and blue in reference to the coastline and sailing of Lisbon and Portugal, the flag of Portugal, and the iconic yellow trams of Lisbon.